Creating a free Google profile for your business only takes minutes and will naturally create more free, organic leads for your business. Here’s the why and how…
Creating a Free Google Profile
If you are a residential contractor then you clients oftentimes find who they hire through a Google profile. If a homeowner doesn’t have an established relationship with a painter/remodeler/flooring contractor then they are going to go to the Google machine to type in, “[blank] contractor near me.”
The list of contractors that populates from that search is who will receives the calls. If you’re not on that list, then you have zero chance to be a part of those organic, in-bound leads. It is free, simple and only takes minutes to create a Google profile.
Benefits of a free Google profile
The initial setup for your profile takes a few minutes, even with limited tech skills. You can get started by visiting this link. This enables you to be seen on Google Maps, searches, and receive reviews from your customers.
What Goes into a Profile
Initially you will input all of your business details (business name, address, service areas, services, hours, website, phone number) and a detailed description. The address you add to your profile should be your office location. If you work from a home office, it is fine to add your home address so long as you are comfortable with your customers knowing that location.
You can add a logo which we highly recommend as a simple way to set yourself apart from others in your industry. If you don’t have a logo image created yet you can learn how we did it by reading our article “Creating Artwork for a Construction Business.” Save your logo image to your phone so you can easily reference and add it to your social or business profiles.
Verified Address – Don’t miss this step
The value of having a verified address on your Google profile is that you will show up on the map searches. Having a verified address will cause you to show up at the top of the map listings. Without the verified address you will be limited to only being visible on the links below the map.
To verify your address you will clink the button at the top of your profile screen that reads, “Verify address.” Google will send a postcard to that address with a code that you’ll then input.
Now that you have a profile created and address verified, you can set it and forget it. Just by creating your profile you have accomplished more than most. If you’d like to boost your listing and appear higher on the search results, you can follow the steps we lay out in our article “Boost your Google Profile.”