How to Boost Your Google Profile
This is a follow up to our article “Creating a Google Profile”. So now that you’ve read that, it’s time to boost your profile using these three simple tactics.
Ask for reviews and have them post a photo
The first step is to use the link in your profile to acquire ratings and reviews. You can get a link to ask for reviews by going to your profile’s Home page, scrolling down, and finding the “Share review form” located in the Get more reviews box.
Then text or email this link to your clients/users and be very specific in asking for 5 star reviews. The easier you can make it to leave a review, the more great reviews you will get. In addition to getting 5 star reviews, you can also ask them to post a relevant photo.
Geofences are no longer possible on Google, but adding photos will tag the location on Maps. Thus, your business will appear in that area. If some one in Ann Arbor, MI leaves you a 5 star review and posts a photo, the next time someone in Ann Arbor searches for your service you will be more relevant and show up higher in the search results.
Write a relevant and helpful blog article and post it your Google profile
You should always be looking for ways to add value for your clients, customers, or users. Blog articles related to your service AND give value to your clients is one of the most effective ways to build your online presence. These articles should be brief and attack a single topic. You don’t have to answer every one of your user’s questions in one article.
If you’re a roofing contractor then you may want to write, “4 ways to maintain your roof.” When a homeowner in your area searches for “roof maintenance” they will come across your article which will not only give them the information they are looking for, but it will also build trust with your brand since you were the authority that provided them that info for free.
You will want to set a frequent and regular schedule to write blog articles. At a minimum shoot for twice a month. If you’re not interested in writing and posting weekly blog posts there are companies such as Lead Revenue that can take all that work off your hands.
Create Categories and Tags for your blog posts
Categories are the filing system for your articles. You will want to keep this list short and to the point. We at CLINK have three categories that we tag our blog posts in: App Information, Safety Toolbox Talks, and Business and Construction. If you visit our website you will be able to filter our posts based on these categories.
Within each article, set up “tags” which are more specific to the main topic of the articles. For instance this article would have individual tags of “google” and “blog”. Google uses those tags as relevance to a search term. When someone searches a term similar to our tags (and they are in your service area) we will show up higher on the search results.
Provide Links to your own Site
The goal is to have clicks on your site as much as possible. Within the blog post you are writing, refer to your own website or previous blog posts with clickable links. This connects the reader with more relevant information from you. It is not that you are trying to take all of the focus your reader has, but the cold truth is that to boost SEO and online presence you need people to spend time and clicks on your site.
The more quality and relevant information you can produce and post the better. If you’re interested in learning more about tag you can read this article from bluleadz.com.